Promotion ideas

Promotion ideas by type of shop

What a fashion shop can give away is not what a coffee shop or a bookstore can. Each page covers the margins that type of shop works with, the discounts it can afford, prizes that cost little, the seasons that matter and the mistakes to avoid.

Promotion ideas for clothing stores
Discount and promotion ideas for clothing and fashion shops: how deep to discount, prizes that cost little, seasonal timing and the mistakes that train customers to wait.
Promotion ideas for beauty and cosmetics shops
Promotion ideas for cosmetics and beauty shops: samples and mini sizes as prizes, gift with purchase, seasonal gift sets and how to discount without hurting the brand.
Promotion ideas for coffee shops
Promotion ideas for coffee shops and cafes: size upgrades, pastry pairings, slow-hour offers, a prize wheel by QR code at the counter and mistakes to avoid.
Promotion ideas for restaurants
Restaurant promotion ideas: filling slow nights, free dessert and drink prizes, rewards for the next visit, delivery offers and a prize wheel by QR code on the table.
Promotion ideas for bookstores
Promotion ideas for bookshops: prizes that are not price cuts, fixed book price rules such as the 5% limit in Spain, reading events, seasons and mistakes to avoid.
Promotion ideas for electronics stores
Promotion ideas for electronics and phone shops: why percentage discounts are expensive, accessory and warranty prizes, launch seasons and mistakes to avoid.
Promotion ideas for jewelry stores
Promotion ideas for jewelry shops: why percentage discounts hurt the brand, engraving and gift box prizes, Valentine's and wedding season, and mistakes to avoid.
Promotion ideas for pet shops
Promotion ideas for pet stores: rewards for the next bag of food, free delivery for heavy orders, treat samples, new pet seasons and mistakes to avoid.