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Sales calendar

Buen Fin 2026: dates and promotion ideas for online shops

Mexico's biggest sales weekend runs for five days in 2026. Here is when it happens, what shoppers look for, and promotions a small shop can set up before it starts.

Dates checked against two independent sources on October 18, 2026.

When is Buen Fin 2026?

The 16th Buen Fin runs from Friday November 13 to Tuesday November 17, 2026. Monday November 16 is the public holiday for the Mexican Revolution, so most shoppers have a long weekend in the middle of the sale.

Businesses register for free on the official site, elbuenfin.org, until November 12. Registration puts your shop in the official directory that shoppers search during the sale.

What shoppers expect

Buen Fin shoppers compare. Many keep a list of what they want weeks before and check prices against the weeks before the sale, so a discount on an inflated price gets noticed and shared.

Paying in interest-free monthly instalments (meses sin intereses) on credit cards is a large part of the event, especially for higher priced items. Free delivery and clear delivery dates matter as much as the discount itself, because orders pile up across every shop at once.

A timeline you can still follow

Three to four weeks before: register on elbuenfin.org, pick the products you will discount and check you have stock. Decide your total promotion budget now, not during the sale.

Two weeks before: start collecting emails or WhatsApp contacts with an early access offer, and set up your prize wheel or other promotion so you can test it.

During the five days: send one reminder on Friday morning, one on Monday for the holiday shoppers and a last-day message on Tuesday. Keep an eye on stock so you do not sell what you cannot deliver.

Mistakes that cost shops the most

Raising prices before the sale so the discount looks bigger. Shoppers screenshot prices, and Profeco, the consumer protection agency, takes complaints about misleading Buen Fin offers.

Giving everyone the same big discount from the first minute. You spend your margin on people who would have bought anyway. A mix of a modest site-wide offer and a few larger prizes for some buyers costs less.

Seven promotion ideas for Buen Fin

  1. Early access list

    From early November, offer early access to your Buen Fin prices in exchange for an email or WhatsApp number. On Thursday night, the list gets the link a few hours before everyone else.

  2. Spin for an extra discount

    Show a prize wheel to visitors during the five days: most spins win something small like free delivery, a few win 15 percent off. It turns browsing into a reason to buy now, and a budget cap keeps it from costing more than planned.

  3. Bundles instead of deep cuts

    Pair a popular product with one that sells slowly at a combined price. The bundle looks like a deal and moves stock without cutting the price of your best seller.

  4. Make instalments visible

    If your payment provider supports interest-free instalments, show the monthly amount next to the price. "3 payments of 400 pesos" sells a higher priced item better than the full price with a percent off.

  5. Free delivery above a threshold

    Set the free delivery threshold a little above your average order. Shoppers add one more item to reach it, which raises the order more than the delivery costs you.

  6. A real last-day offer

    On Tuesday the 17th, send a message that the sale ends at midnight, with one offer that was not there before. A new reason works better than repeating the same discount.

  7. A reason to come back

    Give every Buen Fin buyer a code for their next order, valid in December. You paid to win the customer during the sale; this is how you keep them for Christmas.

A ready prize wheel for Buen Fin
Four prizes that cost little and still feel like a win. Open it in the free wheel to see how often customers would land on each.
  • 10% off
  • Free delivery
  • 15% off
  • Free gift

Suggested chance of winning: 30% of spins land on a prize. Make 15% off the rarest prize and free delivery the most common.

Set a total budget for the five days, for example what you would have spent on ads that weekend. When it is used up, the wheel stops giving prizes and your costs stop with it.

Spin this prize set

Questions

When is Buen Fin 2026?
From Friday November 13 to Tuesday November 17, 2026. Monday the 16th is the Revolution Day public holiday.
How does a business join Buen Fin?
Registration is free on elbuenfin.org and is open until November 12, 2026. Registered businesses appear in the official directory during the sale.
Can an online shop take part?
Yes. Online shops register the same way as physical ones, and online orders are a large share of the event. Plan delivery times carefully, because carriers are busy that week.
How big should a Buen Fin discount be?
Big enough to beat your normal price clearly and small enough to keep a margin. Many small shops do better with a modest discount on everything plus a few larger prizes, than with one deep cut for every buyer.
Does a prize wheel help during Buen Fin?
It gives visitors a reason to stay and buy during a weekend when every shop has a discount. Keep the prizes cheap to give, set a budget, and let the bigger prize be rare.

Run a prize wheel for this sale

DealCraft puts a prize wheel on your website or at your counter. You choose the prizes, the chance of winning and a hard budget, and every winner gets a single-use code. The free plan gives you 200 plays a month, enough to test it before the sale.

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