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Reyes Magos 2027: date and promotion ideas for shops

Three Kings Day, January 6, is the big gift day in Spain and an important one across Latin America. In 2027 it falls on a Wednesday. What shoppers need and promotions that fit.

Dates checked against two independent sources on October 19, 2026.

When is Reyes Magos 2027?

Three Kings Day, Día de Reyes, is Wednesday January 6, 2027. In Spain it is a national public holiday and the traditional day children get their presents, delivered overnight from the 5th.

In Mexico and much of Latin America January 6 is celebrated with gifts for children and the rosca de reyes, although it is not a public holiday everywhere.

What shoppers need

Families in Spain buy for both Christmas and Reyes, often with the main presents saved for January 6. That means a second gift rush in the first days of January, when other shops are already thinking about sales.

Delivery before the evening of January 5 is what counts. A gift that arrives on the 7th has missed the day.

A plan for the first days of January

Late December: remind customers that Reyes is coming, with a gift guide for children and a clear last order date for delivery before January 5.

January 2 to 4: last-chance messages for delivery, then switch to gift cards and local pickup.

After January 6: the January sales season starts. Each brand chooses its own date, so decide yours in advance and tell your list.

Mistakes to avoid

Starting your January sale before Reyes. Customers who still have gifts to buy will wait for the lower prices, and you lose full-price gift sales.

Ignoring returns. Many gifts given on the 6th are exchanged in the following days; a simple exchange process brings those people back into your shop.

Seven Reyes Magos ideas for a shop

  1. A letter to the Kings wish list

    Let children or parents save a wish list on your site and share it with family. It helps relatives buy the right gift and brings them straight to your products.

  2. Delivery before the 5th, said clearly

    Show the last order date for delivery before January 5 on every product page. It is the question every Reyes buyer has.

  3. Gift cards in the shoe

    A printed or emailed gift card is the classic late solution. Offer a nice printable design so it can go next to the shoes on the night of the 5th.

  4. Spin for a Reyes gift

    From late December to January 5, show a prize wheel with prizes that suit gift buyers: free delivery, gift wrapping, a small extra gift. A budget keeps the total cost known.

  5. Bundles for children's gifts

    Combine a main toy with accessories or batteries at one price. Parents save a decision and you raise the order value.

  6. Bridge to the January sales

    Give Reyes buyers early access to your January sale with a code valid from the 7th. They come back when the sales start, before they go elsewhere.

  7. Easy exchanges after the 6th

    Offer a simple exchange with a small bonus, such as a discount on the new item. A return becomes a second visit instead of a lost sale.

A ready prize wheel for Reyes Magos
Prizes that help gift buyers before the 5th. Open it in the free wheel to see how often each lands.
  • 10% off
  • Free delivery
  • Free gift
  • 15% off

Suggested chance of winning: 30% of spins land on a prize. Free delivery most often, 15% off rarely.

Set a budget for the two weeks before January 6. When it is used, the wheel stops giving prizes, so the gift rush cannot turn into an unplanned cost.

Spin this prize set

Questions

When is Reyes Magos 2027?
Wednesday January 6, 2027. Presents are traditionally left on the night of January 5.
Is Día de Reyes a holiday in Latin America?
It is celebrated widely, with gifts for children and the rosca de reyes in Mexico, but it is not a public holiday in every country. In Spain it is a national holiday.
When do the January sales start in Spain?
Traditionally right after Reyes, around January 7, but each brand decides its own start date. Some begin earlier online.
When should Reyes orders arrive?
Before the evening of January 5, when the presents are put out. Ask your carrier for their last safe dispatch date in early January and add a day of margin.
Does a prize wheel work for Reyes?
Yes, with prizes that help gift buyers, such as free delivery or gift wrapping, and a budget for the two weeks before January 6.

Run a prize wheel for this sale

DealCraft puts a prize wheel on your website or at your counter. You choose the prizes, the chance of winning and a hard budget, and every winner gets a single-use code. The free plan gives you 200 plays a month, enough to test it before the sale.

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